Privacy Policy

Last updated August 25, 2010

Peters & Associates, Inc. TAKES YOUR PRIVACY SERIOUSLY. Please read the following to learn more about our privacy policy (“Privacy Policy”). This Privacy Policy applies to the use of our Site (as defined below) by consumers and real estate professionals (real estate professionals including, without limitation, REALTORS ®, homebuilders, lenders, remodelers, home service professionals and other non-consumer service professionals, shall be referred to as “Professionals”; Professionals and consumers shall be individually and collectively referred to as “you”) who are customers of Peters & Associates. We use the Site to provide you with information, resources, tools, products and services specific to the real estate industry and related markets, and to provide you with information about us and our advertisers, and our respective products and services. We use information that we collect from you to improve your experience in using our Site. Please read on for more details concerning our privacy policy. We review this Privacy Policy on an annual basis and we welcome any suggestions you might have about additional ideas regarding our privacy policy at

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Peters & Associates, Inc. is committed to your privacy and security and want to provide you with the best possible online experience. To that end, we want you to understand what kinds of information we gather from you, how this information is used and safeguarded, and how you can control its use.

Peters & Associates, Inc. Privacy Principles:
To make this Privacy Policy easy to understand, we have built it around five simple privacy principles.

You have a right to know what data is collected by Peters & Associates at what part of the Sites and how in general it will be used.

You have a right to choose (or choose not to) share information with us and our marketing allies, where it is reasonable to do so.

Control of Your Information:
You have a right to access, edit and review your personally identifiable information (information which may, on its own be directly traceable to you, such as your name, social security number, financial profile, or contact information) collected by us and stored on one or more of the Sites.

You have a right to know how to contact us to ask that we no longer use your information to market to you, and to have us reasonably comply with your request.

You have a right to know what security measures we have implemented in order to protect your personally identifiable information.

Information You Give Us:
The kinds of information we collect from you will vary, depending on how you use the Site and what information you may choose to provide through your correspondence with us (whether through email or otherwise). It's possible to browse most sections of the Sites without submitting any personally identifiable information (“Personal Information”) at all. However, if you choose to take advantage of some of our products and/or services, or to access certain of our tools or Site functionality, you may be asked to provide Personal Information such as a user name and password, your full name, email address, phone number & address. You can choose not to provide us with certain Personal Information, but then you may not be able to fully take advantage of certain features of our Site and we may not be able to provide you with certain requested information, products and/or services.

Registration Information:
The Personal Information you provide when you become a customer of one Site is used primarily to help us customize your online experience, increase the convenience of accessing new tools, products and services. Your email address serves as a unique identifier in our record system, and it is used to prevent unauthorized access. The data you give us about your personal preferences and demographics (e.g., your age, ZIP code, occupation or the like) may be used to help us offer content, products, and services that we believe will be of interest to you.

Unless you specify that you'd prefer not to hear from us, we may also use the email address you provide at the time of registration to contact you for promotional or other purposes. If you indicate that you're interested in hearing from our team, we may also share your contact information with such companies for that purpose. We may have to contact you from time to time to inform you of changes to the Site(s), a change in this Privacy Policy or for other administrative purposes. These administrative emails will not contain any advertisements.

The Sites allow you to use many helpful tools, such as financial calculator, real estate search tools and other tools. These tools are for your benefit, and the information you submit when you use them is only disclosed to our Team.

Solicited Information:
Peters & Associates will not release any information to a third party.

Children’s Privacy:
Our Sites are general audience Web sites targeted to the real estate, and relocation markets and neither our Sites (nor any portion thereof) are directed to children under the age of 13. We do not collect Personal Information from any person we actually know is a child under the age of 13. If we become aware that Personal Information regarding an individual under the age of 13 has been stored, we will promptly delete it from our records.

User-Initiated Communication:
From time to time, portions of the Sites may enable you to send email to us. Whenever you choose to initiate these kinds of communication with us, or anyone else, you may expect to be contacted in return.

What choices do I have regarding the use of my information?
Reading this Privacy Policy should help you understand how any information you share with us might be used. If you feel concerned about any of these uses, you might elect not to participate in certain services, features or products that we offer. We will not collect Personal Information about you without your knowledge, so the decision whether or not to share this information is completely up to you.

How do I "opt-out"?
You also have the ability to terminate email correspondence (including, for Professionals, newsletter correspondence) from us at any time. You may be given the chance to opt-out of direct mailings when you disclose your email address to us. To opt-out or request that we not use your Personal Information to market information to you, please email with your request.

If you feel concerned about the cookies that are sent between our computers and yours, you may, through your Web browser, either choose to reject them automatically, or have your computer prompt you before accepting them. Generally, this is done by selecting the appropriate cookies setting on your Web browser (usually found in "Internet Options" or "Preferences"). Please note, however, that some of our features and services depend on the use of cookies. Therefore, you will be unable to take advantage of those features and services if you choose not to accept certain cookies.

How is my information protected?
Whenever Personal Information about you is stored on our computers, that information is password-protected from unauthorized access or use. In addition, this information is kept on servers that are located behind a firewall.

Of course, we appreciate your help in safeguarding the integrity of your own and others' privacy. We hope you'll use common sense whenever you disclose Personal Information over the Internet. Just as importantly, we encourage you to let us know immediately if you suspect that the information you share with us is being used in any way contrary to this Privacy Policy. Finally, unfortunately no data transmission over the Internet or the storage of information on servers can be guaranteed to be 100% secure and while we strive to protect your personal information (as described herein), we cannot guarantee or warrant its complete security. To contact us, please send an email to

Scope of This Privacy Policy: Outside Links:
This Privacy Policy only applies to our Site. The Site contain links to sites operated and maintained by third parties over which we have absolutely no control. Please be aware that these sites may collect information about you, and operate
according to their own privacy practices that may differ from this Privacy Policy. Remember that once you're outside the Sites, any information you submit is outside of our control. Certain expressly identified portions of this Privacy Policy apply only to consumers or Professionals.

Effective Date and Modifications:
This Privacy Policy is effective as of the date first written above and may be updated and modified from time to time by us in our sole discretion. If we choose to update or modify this Privacy Policy, such updated or modified policy shall become effective five (5) business days after its posting on the applicable Site(s). Accordingly, we encourage you to periodically review this Privacy Policy and the Sites in order to keep apprised of our current privacy practices. If you do not agree to any provision of this Privacy Policy, or any update or modification thereto, please do not use the Site.

Contacting Us:
If you have concerns about this Privacy Policy or our privacy practices in general, contact us at:

6000 Fairview Road, Suite 1200
Charlotte, NC 28210
Fax: (800)851-4591