Charlotte Real Estate

Real Estate Marketing

charlotte real estate
Market Analysis

1. Thoroughly inspect your
home and outline all the important features and upgrades.

2. Determine the Fair Market Value of your property by doing a detailed written market analysis.

3. Provide an estimate of the selling expenses to show your net proceeds.

4. Execute a listing agreement authorizing us to market your property.

Property Enhancement

1. Prepare a written
home enhancement proposal and budget for your approval.

2. Recommend repairs and improvements to
sell your property for the highest price.

3. Schedule and supervise the home enhancement program, with your approval.

4. Suggest additional enhancement and repairs based on buyer feedback.

Home Marketing Plan

1. Prepare and submit accurate information to the Multiple Listing Service (MLS).

2. Schedule a professional photographer & videographers. Our professionals know how to capture the uniqueness and beauty of your
home. We also use lifestyle imagery to bring your home to life... This includes a free consultation, professional models and renowned photographers. From script to screen, every production is given 'white-glove' service and superb attention to detail.

3. Install a high-security, computerized lock box to facilitate showings (optional).

4. Display your
home to luxury real estate agents around the world. We will also arrange Realtor open houses to showcase your home.

5. Create a custom color photo brochure outlining the key property features.

6. Mail Just Listed and Just Sold Postcards, invitations to private VIP events & open houses to
Charlotte's premiere communities.

7. Install a for sale sign on your property to generate buyer calls.

8. Feature your
home on over 200 websites.

9. Feature your
home in various local publications.

10. Feature your
home in national and international publications.


1. Send you a printed copy and a link to the MLS presentation for your approval.

2. E-mail you links to all the Internet presentations for your approval.

3. Visit your
home regularly to check on showings and refill brochures.

4. E-mail you direct feedback from other agents on all showings.

5. Provide regular updated written market reports showing the latest market activity.

6. Constantly review our marketing strategy and adjust as needed to get your
home sold.

Structure the Sale

1. Carefully review and present all offers for your consideration.

2. Qualify the prospective buyers to be sure they are able to purchase your property.

3. Prepare a strong counter offer to create a solid transaction that will close on time with no surprises.

4. Determine an adequate purchase deposit to solidify the transaction.

Transaction Management

1. Manage all the details of your
real estate transaction.

2. Arrange for the property, termite and other inspections.

3. Supervise any agreed-upon
home repairs.

4. Oversee the loan approval process to be sure your transaction closes on time.

5. Provide updated preliminary closing statements for your review.

6. Stay on top of all other matters to be sure your
real estate transaction closes on time and is hassle-free.

Service After the Sale

1. Arrange for your net proceeds to be wired into your bank account.

2. Review the final closing statement for accuracy.